From 400 logins a month to hundreds every week: How Sibylla rebuilt engagement across 120 restaurants with Ziik

About Company

Sibylla is one of Sweden’s oldest and most storied fast-food brands, operating around 120 franchise restaurants across the country. The chain is 100% franchise-based, meaning each restaurant is run by an independent entrepreneur, but under a shared brand, shared standards and shared operational guidelines. That structure creates energy and local ownership, but it also makes communication and knowledge sharing critical.

Challenges before Ziik

Our old intranet had become too complicated to manage and too difficult to navigate.

“It became a monster,” recalls Jimi Metz, CEO of Sibylla, ”there were thousands of documents, and it was impossible to find what you were looking for.”

Even worse, he explains: ”It wasn’t optimised for our business, and the consequence was that almost nobody used it.” The result was that people stopped logging in. At the same time, one of the biggest challenges in franchising remained unsolved.

“One of the biggest challenges in a franchise chain is spreading best practices. You have to spend a lot of time getting it right,” says Jimi Metz. And with 120 restaurants, that meant there was a lot of valuable knowledge potentially stuck in local restaurants.

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Requirements for a new Solution

When Sibylla went looking for a new intranet platform, its requirements were straightforward. The new platform would have to be:

·  Easy to use

·  Easy to administer

·  Modern and mobile-friendly

·  Able to grow with the chain

“We didn’t have very advanced requirements,” says Jimi, ”but for us, fixing basics like that would make a huge difference.”

Jimi Metz already knew Ziik from a previous role in another restaurant chain: “To me, Ziik felt just like most social media, but as an intranet. Simple and easy.” That simplicity mattered, especially in a chain with many age groups, different backgrounds and varying levels of digital confidence.

Results

Engagement: people actually want to log in
The most noticeable change since launching Ziik has been in user behaviour. Ziik is designed to encourage interaction through likes, comments, questions and sharing. From roughly 400 total monthly logins, Sibylla now sees hundreds of unique users every week and important posts are read by almost everyone in the chain.

“People are naturally encouraged to be active. To answer, to like, to ask questions. The system helps with that,” explains Jimi Metz. “That’s a game changer for us.”

A stronger and more positive chain culture
For Jimi Metz, the effect goes beyond communication mechanics. The ability to share wins, pictures, operational tips and encouragement has strengthened the sense of belonging between restaurants.

“Ziik helps create a positive feeling and a positive drive on the platform, and that spreads positive energy across the chain,” he says.  

Best practice now spreads naturally
Instead of structured top-down communication only, restaurants now share operational improvements directly through Ziik. ”We can upload images, tips and tricks all the time. That really helps move the chain forward,” Jimi says. Some franchisees even began using Ziik internally within their own restaurants without being instructed to do so. “They began exploring it for themselves, built their own structure and started using it every day.”

‍A proper backbone for onboarding
Ziik has become part of the onboarding package for new franchisees and new employees, too. “Ziik is a very important part of our onboarding now. The handbook is there, all information is there.”

Favourite Features

Direct communication across the chain
For Jimi Metz, one of Ziik’s biggest strengths is the simplicity of direct communication. Headquarters can post updates, franchisees can respond immediately, and dialogue happens openly instead of through long email threads.

“The direct communication between everyone in the system is fantastic.”

It removes friction and shortens the distance between 120 independent restaurants and central leadership.

A handbook structure built for franchising
In a franchise model, operational consistency is everything. Ziik’s handbook module gives Sibylla one reliable, searchable place for guidelines, standards and procedures.

“For a franchise chain, the handbook structure is absolutely crucial.”

Instead of outdated documents scattered across folders, everything now lives in one always-updated, accessible space.

Easy administration from headquarters
From a management perspective, the simplicity of the back-end matters just as much as the front-end.

“It’s very easy to administrate. That’s something I really appreciate.”

Managing users, publishing updates and structuring information no longer requires technical workarounds, and that makes it easier to make the platform stay relevant and alive.

Easy integration with external apps
Sibylla has integrated its digital training platform directly into Ziik, making it a natural entry point not just for communication but also for employee development.

“We’ve integrated our learning platform, and we plan to add more over time.”

The ability to integrate other apps with Ziik makes the platform an important part of company infrastructure, and not just a newsfeed.