How La Cabra brews a global coffee culture while staying aligned with Ziik

Um fyrirtækið

Founded in 2012 by CEO Esben Piper, La Cabra began as a small specialty coffee bar. The idea was simple: focus entirely on quality, transparency, and experience, from bean to cup to space. Over time, the company took full control of its process: roasting its own coffee, building relationships with producers, and designing every element of the customer journey, including their own bakery and café interiors.

Today, La Cabra operates locations in Denmark, the Middle East, Asia, Europe, and North America. Despite the distance, their goal remains the same: to deliver thoughtful coffee experiences rooted in Nordic simplicity, and to make sure every new barista understands the why, not just the how.

Challenges before Ziik?

The Challenge: Growing Global While Staying True to Their Philosophy

As La Cabra grew beyond Aarhus, the team quickly realised that email threads, shared folders, messages through Sling and Slack, and multiple systems weren’t enough to keep the culture together.

“When we opened our coffee roastery in Copenhagen, and started opening cafés in other countries and crossed the 100-employee mark in Denmark alone, it became clear we needed one shared space for communication and knowledge sharing. Something more structured, straight-forward, and scalable” says Victor Kristensen, Retail & Operations Specialist at La Cabra.

And it wasn’t just a question of improved logistics. It was about holding onto the company’s philosophy: that everything, from service to design to coffee sourcing, should feel intentional and inspiring, no matter where in the world you walk into a La Cabra café.

Kröfur um nýja lausn

With global growth in mind, La Cabra went looking for a single platform that could:


• Onboard consistently across all markets

• Standardise training and best practices

• Share updates globally in real time

• Work across time zones and teams, from baristas to the CEO

• Offer structure for retail workers, not just office staff

• Feel like part of the brand, not just another app

“Slack is fine for people working in administration or back-office, but it’s not really made for people working behind a bar. We needed a tool that worked for everyone, and especially for the 80% of our team who aren’t working from a desk all day” explains Victor Kristensen.

Niðurstöður

Since rolling out Ziik in early 2025, La Cabra has transformed how they work across borders, achieving results such as:

• Standardised onboarding. Every new employee gets the same clear introduction to La Cabra’s values, standards, and story, no matter the location.

• One connected team. From Copenhagen to Bangkok, everyone is in one place, able to share knowledge, ideas, and feedback instantly.

• Efficient communication. Replacing Slack, emails, and scheduling tools with one channel that reaches everyone (baristas, bakers, managers, and license partners).

• A living library of knowledge. Up-to-date manuals and SOPs shared in Ziik, with instant updates and read receipts to make sure nothing gets lost.

• Brand expression. Even the design of Ziik was customised to reflect La Cabra’s aesthetic, making it feel like a natural part of their internal world.

“If someone in New York discovers a better way to make hot chocolate, we can update the manual and share it with everyone instantly. That’s the power of having one place to work from” says Victor Kristensen.