A smoother start with Ziik

About Company

Petrowsky Gruppen is a Danish, family-owned installation and service company specialising in water, air and energy. Founded in Vejle in 1973, the company has grown from a traditional plumbing business into a specialised technical installation and service provider. Today, the group has operations in Vejle, Horsens and Kolding and employs around 65 fitters, technicians, apprentices, project managers, engineers and administrative employees. For Petrowsky Gruppen, that growth has also created a communication challenge.

“We're rarely all together,” Anne Lyngholm Trant explains. “We have three different locations, and our fitters often go directly to the customer. We don't bump into each other in the hallway or meet at the coffee machine.”

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Finding a better way to reach everyone

Petrowsky Gruppen already had a digital employee /page  on its website where employees could access news, employee handbooks, safety information and other documents. The problem was getting people to use it. For a fitter or technician working in the field, visiting the website and logging into an employee area on a phone created an unnecessary barrier.

“We had a feeling that our messages weren't being read and that the employee site wasn't being visited enough,” Anne Lyngholm Trant says.

It was also largely one-way communication. Petrowsky Gruppen could publish information, but employees couldn't easily interact with it or respond to colleagues across the organisation. And as the company continued to grow, Petrowsky Gruppen wanted something more immediate: an app that could reach people wherever they were working, while also creating a stronger digital community across locations.

“For many of our fitters and technicians, the phone is their primary tool apart from a pipe wrench and whatever else they have in their hands.”

Choosing Ziik

Petrowsky Gruppen reviewed several solutions before choosing Ziik. The requirements were straightforward: the platform needed to work as an app, provide notifications, be intuitive to use and allow the company to communicate both across the entire organisation and with individual locations or groups. Read confirmations were another important requirement.

“It gives us a lot of reassurance to know that people have received the right information at the right time,” Anne Lyngholm Trant says.

The familiar interface also mattered. For employees who aren't sitting at a computer all day, the platform needed to feel immediately accessible rather than like another IT-system they had to learn.

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Turning a big project into manageable steps

For Anne Lyngholm Trant, one of the strongest aspects of the Ziik onboarding has been its structure. Starting a new communication platform alongside everyday work could easily become overwhelming. Instead, the process was divided into a series of clear, manageable steps. Each online meeting had an agenda. The Petrowsky Ziik implementation team knew what needed to be prepared before the next meeting, and the team repeatedly returned to the platform to make sure everything felt familiar before moving forward.

“It has been a very structured process,” Anne Lyngholm Trant says. “It has always been clear what we needed to do and what we needed to have ready for the next meeting.”

If something wasn't completely clear, they simply revisited it.

“We could try things ourselves, come back at the next meeting and evaluate how it had gone. We've felt supported throughout the entire process.”

Not stranded with all the hard work

Setting up the platform also meant moving a considerable amount of existing information. Petrowsky Gruppen has extensive employee and safety handbooks, guidelines and descriptions of work procedures. Rather than leaving the company to transfer and organise all of that content itself, Ziik helped break the material into chapters and upload it in a structure designed to make it easier for employees to navigate.

“We haven't been left to figure things out or struggle with it ourselves,” Anne Lyngholm Trant says. “The whole process has been well managed from the beginning.”

Having the same Ziik contact throughout the onboarding has also helped build a relationship and made it easy to get assistance whenever something has held up the process.

Preparing the employees

As the technical and content setup has progressed, Petrowsky Gruppen has begun introducing Ziik to employees location by location. Rather than simply emailing everyone a download link, the company is gathering employees at each location for an informal afternoon presentation. Employees install the app there and then, so Petrowsky can make sure everyone gets started and has the opportunity to try it, and the early response has been encouraging.

“I think they can see the point of it,” Anne Lyngholm Trant says. “It's easily accessible, they get notifications, and it feels familiar because it works like other apps they already use.”

The ability to communicate across the organisation has also attracted interest. That matters to Petrowsky Gruppen because the ambition isn't simply to distribute information more efficiently. It's also to help employees across different jobs and locations feel part of the same company.

“When you don't necessarily see your colleagues every day, you can lose some of that feeling of closeness,” Anne Lyngholm Trant says. “It's important to us that everyone feels part of a community and part of one organisation.”

Ready for day one

Once Ziik goes live, Petrowsky Gruppen's employees will have company news, employee handbooks, safety manuals and other important information available directly on their phones. Anne Lyngholm Trant is also looking forward to trying Ziik's AI-powered search, which will allow employees to ask questions across the uploaded documents and be directed back to the source material. For a workforce that needs quick access to extensive safety guidelines and practical information while working in the field, she sees considerable potential.

“We've built a good and trusting relationship, and the process has been professional, structured and reassuring,” Anne Lyngholm Trant says. “It makes us confident about the collaboration ahead and excited to start using the platform. When we go live with something, it just has to work. We feel well prepared for that because the onboarding has been so good.”

Favourite Features

What Petrowsky Gruppen especially values about the onboarding:

A clear, structured process

Every meeting has had a clear purpose, with manageable tasks between sessions and a transparent path towards launch.

Hands-on help with content

Ziik helped organise and upload Petrowsky's extensive handbooks and guidelines, reducing the workload for the internal project team.

Continuity and personal support

Working with the same contact throughout the process has allowed Petrowsky to build a relationship and get quick help whenever questions have arisen.

Time to become confident

Rather than simply handing over the platform, the onboarding has included repeated opportunities to revisit functions, test them and discuss the experience at the next meeting.